You are accountable for copy a retailer rewrote.
You own the product, the claims and the liability. You do not own the page. Six accounts render your SKU six ways, two of them wrote their own copy, and nothing in your systems will ever tell you.
- account_a
- not supplied
- account_b
- not supplied
- account_c
- not supplied
- account_d
- not supplied
- account_e
- Matches published record
- account_f
- Matches published record
- drift_rate
- 4 of 6 accounts diverge from source
- liability
- Every claim above is attributable to you
Accounts rendering your record faithfully
- Vertical
- Brand manufacturers
- Specimen
- SP-X7-BLK
- Surfaces
- 6 accounts observed
- Authorised
- 4 of 6
- Faithful
- 2 / 6
You published once
One record, one set of claims, one approved image revision. As far as your team is concerned, this product is correct everywhere.
Six accounts render it
Each applies its own template, character limits, image handling and, in two cases, its own copywriting team.
Nobody tells you when it changes
A retailer editing your content does not notify you. The drift is only visible from outside, and you are looking from inside.
SonicPro X7 Wireless ANC Headphones
- title
- SonicPro X7 Wireless ANC Headphones
- anc_depth
- 42 dB
- battery_life
- 48 hours
- warranty
- 24 months
- primary_image
- sp-x7-main-2000.jpg · rev 4
- claim_compliance
- FCC Part 15 Class B
One record · published to six accounts · last revision 14 months ago
The record as you published it · correct, approved, and not what four of your accounts are showing
2
Accounts matching the record you published.
6
Accounts selling this SKU, including two you did not authorise.
Publishing ends. Drift does not.
After publication, retailers edit. They truncate titles to house style, substitute imagery, merge your listing with a similar one, rewrite copy, and revert to older revisions during platform migrations.
None of this generates a notification. The only way to know what a retailer is rendering is to look at it the way a customer does — from outside, un-authenticated, in the market where it sells.
House style, character limits, keyword insertion
Older revision, wrong variant, retailer's own shot
Your SKU absorbed into another brand's page
Retailer-written descriptions attributed to your product
Platform migrations restoring superseded content
Values dropped when a template changes
Six things happening to your product right now.
The claim you never wrote
A retailer's copywriter adds a superlative to improve conversion. It is unsubstantiated, it is attributed to your product, and you find out when somebody challenges it.
The stale hero image
An old packaging revision persists on a major account. Returns cite "not as described", and the pattern reads as a product quality problem in your own reporting.
The absorbed listing
Your SKU is merged into another brand's page during a catalogue clean-up. Your reviews, ranking and traffic transfer with it and do not come back.
Warranty divergence
Two accounts state different warranty terms for the same product. Both are enforceable against you, and the shorter one is the one you will be held to by the customer who read it.
Attribute silently dropped
A retailer template changes and an attribute you supplied stops rendering. The listing looks fine; it just no longer answers the query that used to sell it.
Reseller pages you did not authorise
Distributors build listings from your spec sheet with your imagery and their own copy. These exist whether or not you sell to them directly.
A stale hero image generates returns coded “not as described”. Those arrive in your quality reporting alongside genuine defects, and the pattern gets investigated as a manufacturing issue. It is worth checking image revisions before opening a supplier corrective action.
Look from outside before changing anything inside.
The baseline comes first, because most brands do not yet know how many surfaces their product exists on.
Surface discovery
We find every live listing for your products across the accounts you sell through and the resellers you did not authorise. Most brands are surprised by the count.
Brand name and a SKU list · no account access
Drift baseline
Each rendered listing is diffed field by field against the record you published, from clean un-authenticated sessions in the market where it sells.
Your published record, in whatever form you hold it
Claim review
Every claim rendered anywhere is checked against what your own documents substantiate, with the ones you did not author flagged separately.
Access to your substantiating documents
Continuous monitoring
Drift raises an alert with the diff and a timestamped capture, ready to attach to a correction request.
Nothing — the surface is watched from outside
See what your product actually says today.
Give us a brand name and fifty SKUs. We will find every live listing including the resellers you did not authorise, diff each against what you published, and separate the claims you wrote from the ones you are merely accountable for.
50 SKUs · Public data only · No account access · 10 working days